Entries by Trace Hughes

Storable Welcomes New Investment Partner: EQT

EQT makes major investment in Storable to become the lead investor alongside existing investors, Cove Hill Partners and the Storable management team. Austin, Texas — December, 16 2020 — Storable, the self-storage industry’s leading technology provider, today announced that global investment organization EQT has joined Cove Hill Partners and the Storable management team as an […]

Managing Your Online Listing & Reputation

It seems just like yesterday when your customers were discovering your business in that trusty, dense, phonebook. You remember the Yellow Pages, don’t you?.  Fast-forward to today, and customers are finding your business online and most likely from their mobile device. A lot has changed in a short period, the world becoming more and more […]


Understanding Pay-Per-Click and Paid Search

Your digital marketing efforts are more important than ever. In recent weeks we’ve discussed how, even before COVID-19, consumers were far more likely to discover your business online than in-person. Throw in that global pandemic and the new normal looks more like even more of your customers will discover you online. So, it’s a no-brainer […]


The Essentials and Benefits of SEO

While the internet disrupted most tried and true methods of marketing, it created a few of its own in doing so. And, arguably, SEO ranks at the top of that list. SEO stands for search engine optimization. When we say search engines, we’re talking Google, Bing, or Yahoo. It’s also a term most business owners […]


The Four Operator Imperatives

Four Actionable Steps to Strengthen Your Business Operators faced a number of challenges at the onset of 2020. Several years into the largest development cycle in the history of self-storage , the industry was staring down the barrel of an oversupply issue. As it always does, oversupply brought with increased competition and downward pressure on […]


When Market Forces Collide with a Force of Nature

Even before the COVID-19 outbreak led to a current global pandemic and a recession triggered by nationwide lockdown orders, certain market forces were already working against the storage industry. Mainly, an unprecedented growth in supply since 2015. On top of that, we’ve seen over the last couple of years that consumer demand has not kept […]

Easy Storage Solutions Joins Forces with Storable

Storable helps storage owners do more with the industry’s most powerful technology. And our scope of solutions has just widened with the addition of Easy Storage Solutions to the Storable family of companies. By joining forces with Easy Storage Solutions, Storable can now help any operator find the best technology solution for their business. From […]


The Truth About Automation

And Why It’s More Important Than Ever First things first, automation is not an army of menacing robots taking over the world. Now, we’ve discussed automation a lot over the past few weeks and the important role it’s playing for countless operators during the current health crisis and economic downturn. However, automation isn’t a new […]


Communication During a Crisis

Managing Expectations with Your Staff and Customers A crisis, like the current COVID-19 outbreak and subsequent economic downturn, reminds  us of the importance of a lot of things we often take for granted. As a business owner, clear communication is near the top of that list. However, communication also happens to be one of the […]

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Automation: More Than Just a Crisis Response

Storable Announces Fully-Integrated Contactless Move-In Capabilities If social distancing is defining 2020 for the world at large, then contactless operations will do the same for the storage industry. Operators have had to quickly adjust how they do business in the past two months, relying more and more on automation to offer a contactless experience for […]